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More fucked up weight-loss ads:
Jun. 25th, 2009 04:22 pmI'm annoyed with Special K.
You know, that Kellog's cereal they always market to women on the basis of it being 'slimming' in some way? I mean, pretty much ALL their ads have some weight-related or diet-related theme. Which is annoying enough. (I think the tag line for one of their cereal bars is 'Spoil yourself, not your figure.' - ick, on so many levels).
But there's a new one for the cereal trotting out that old trope about 'getting slimmer for summer', featuring this woman in baggy clothes, imagining herself in her swimsuit again, and 'losing weight' so she looks as good as she did the summer before (using the Special K diet plan, of course).
Okay, I'm all for anyone who wants to shedding a few pounds if it makes them feel better about themselves and contributes overall to their health and wellbeing. Do it in a safe, sane and sustainable way, without ever going hungry and concentrating on accepting and loving your body, and you're golden. But seriously? The woman in this ad is SKINNY AS FUCK. Sure, they dress her in baggy clothes at the begining - but we are NOT blind - she is still clearly SKINNY AS FUCK. Tall, and lean, angular cheekbones and all.
And what this ad is essentially saying is that it is COMPLETELY NORMAL and COMPLETELY ACCEPTABLE for a woman who looks like that to STILL be trying to lose weight. A woman who is tall and beautiful and willowy and almost certainly a model in real life (since that's who they use for non-speaking parts in these kinds of ads), is STILL NOT GOOD ENOUGH.
Do you hear that, girls? EVEN IF WE MANAGE TO BE SIX FOOT AND FEMININE AND BEAUTIFUL AND STATUESQUE AND MODEL-LIKE, WE SHOULD ALL STILL BE TRYING TO GET SLIMMER FOR SUMMER. OH YES, THIS IS NORMAL AND IF YOU AREN'T TRYING TO GET SLIMMER YOU MUST BE FAT, FAT, FAT AND WILL LOOK HORRIBLE IN A SWIM SUIT. YOU ALL LISTENING TO ME?!
This? This RIGHT HERE? This is why women the world over are so freaking good at hating themselves and their bodies. Because we are told over and over and over that NOTHING is EVER good enough. We should ALWAYS be striving to lose a few more pounds - we're never QUITE perfect or fine the way we are.
Ugh, it makes me so freaking ANGRY I could SPIT.
You know, that Kellog's cereal they always market to women on the basis of it being 'slimming' in some way? I mean, pretty much ALL their ads have some weight-related or diet-related theme. Which is annoying enough. (I think the tag line for one of their cereal bars is 'Spoil yourself, not your figure.' - ick, on so many levels).
But there's a new one for the cereal trotting out that old trope about 'getting slimmer for summer', featuring this woman in baggy clothes, imagining herself in her swimsuit again, and 'losing weight' so she looks as good as she did the summer before (using the Special K diet plan, of course).
Okay, I'm all for anyone who wants to shedding a few pounds if it makes them feel better about themselves and contributes overall to their health and wellbeing. Do it in a safe, sane and sustainable way, without ever going hungry and concentrating on accepting and loving your body, and you're golden. But seriously? The woman in this ad is SKINNY AS FUCK. Sure, they dress her in baggy clothes at the begining - but we are NOT blind - she is still clearly SKINNY AS FUCK. Tall, and lean, angular cheekbones and all.
And what this ad is essentially saying is that it is COMPLETELY NORMAL and COMPLETELY ACCEPTABLE for a woman who looks like that to STILL be trying to lose weight. A woman who is tall and beautiful and willowy and almost certainly a model in real life (since that's who they use for non-speaking parts in these kinds of ads), is STILL NOT GOOD ENOUGH.
Do you hear that, girls? EVEN IF WE MANAGE TO BE SIX FOOT AND FEMININE AND BEAUTIFUL AND STATUESQUE AND MODEL-LIKE, WE SHOULD ALL STILL BE TRYING TO GET SLIMMER FOR SUMMER. OH YES, THIS IS NORMAL AND IF YOU AREN'T TRYING TO GET SLIMMER YOU MUST BE FAT, FAT, FAT AND WILL LOOK HORRIBLE IN A SWIM SUIT. YOU ALL LISTENING TO ME?!
This? This RIGHT HERE? This is why women the world over are so freaking good at hating themselves and their bodies. Because we are told over and over and over that NOTHING is EVER good enough. We should ALWAYS be striving to lose a few more pounds - we're never QUITE perfect or fine the way we are.
Ugh, it makes me so freaking ANGRY I could SPIT.
